FOR IMMEDIATE RELEASE
March 1st, 2012
2012 White House Easter Egg Roll Ticket Lottery Opens and Souvenir Egg Logo is Revealed
Bo stars in a special video for this year’s White House Easter Egg Roll (watch it HERE)
Today, the White House announced the beginning of the ticket lottery and sale of souvenir Easter eggs for the 2012 White House Easter Egg Roll. This year’s White House Easter Egg Roll is focused on promoting health and wellness with the theme, “Let’s Go, Let’s Play, Let’s Move!” All of the activities will encourage children to lead healthy and active lives, which is of the focus of First Lady Michelle Obama’s Let’s Move! initiative, a national campaign to solve the problem of childhood obesity within a generation.
The ticket lottery will open today Thursday, March 1st at 10:00 AM EST and will close on Monday, March 5th at 10:00 AM EST. To enter the lottery, please go to www.whitehouse.gov/eastereggroll. Tickets are free of charge and cannot be sold.
All lottery participants will be notified via email of the results on Monday, March 12th.
This year’s souvenir eggs come in four bold colors – purple, blue, green, orange – and include the stamped signatures of the President and First Lady. A commemorative red “Bo” egg featuring the First Dog’s paw print is included only in the 2012 5-pack Collector’s Egg Set. Celebrating this year’s Bo egg, the First Dog himself stars in a special video for the White House Easter Egg Roll which can be viewed HERE.
To place your commemorative egg order, please visit www.whitehouse.gov/eastereggroll, and follow the link to the online Easter egg store.
The National Park Foundation (NPF), the official charity of America’s national parks, produces and sells the White House Easter Egg. An egg is given as a souvenir to all children 13 years and younger who attend the White House Easter Egg Roll on the South Lawn of the White House, part of the National Park System.
The White House also invites all elementary and middle school students to submit poster designs for the 2012 Easter Egg Roll; designs should reflect this year’s theme, “Let’s Go, Let’s Play, Let’s Move!” The First Lady will select the winning design, which will be used as part of the White House 2012 Easter Egg Roll program.
The deadline for submissions is Wednesday, March 7th, 2012 at 11:59p.m. EST. Submissions should reflect this year’s theme, “Let’s Go, Let’s Play, Let’s Move!”, and may not exceed 2 megabytes (high-quality scans measuring either 8.5”x11” at 600 dpi or 20×16” at 300 dpi must be available upon request). Please note: submissions may be made public during the selection process. For submitting artwork, full details on souvenir eggs, and the event itself, visit www.whitehouse.gov/eastereggroll.