Google Links To Bad Medicine, Docs Say
Researchers Want Better Filters
POSTED: Friday, March 20, 2009
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Doctors said in an editorial in the BMJ that ads and suggested links on Google go to pages with worrying medical claims.
Survey: Do You Trust Google Links?
Dr. Marco Masoni of the University of Florence in Italy found, for instance, that searches on Google's Italian site for "aloe" brought up links to using it for cancer treatment.Google's advertising product allows people to buy space when people search for certain terms."We think that a necessary first step for Google is to improve its filters and algorithms so as to prevent possible harm to its users," they conclude.In a related piece, Joanne Shaw noted that the internet puts unprecedented medical knowledge into the hands of the public, which is overall a positive for increasing early diagnoses and increasing the doctor-patient relationship.Though some of the "worried well" will overreact to what they read online, those who look to the Internet as a legitimate tool to help them with their health may already be in the majority, she said. Distributed by Internet Broadcasting. This material may not be published, broadcast, rewritten or redistributed.
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