Original NBC shows are coming to Snapchat.
NBCUniversal has agreed to make customized episodes of “The Tonight Show,” “Saturday Night Live” and several other shows for the popular app, under a multiyear deal. According to NBC, “The Voice” and “E! News” will be the first original programs to debut on the Snapchat Discover platform.
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In return, NBC will develop and sell advertising packages that include Snapchat as part of the deal. The companies are currently partnering on an NBC Rio Olympic channel for Snapchat users.